TikTok is introducing a fresh option that allows them to lessen the quantity of AI-created content appearing in their streams. This step comes as the company announced that it presently contains over 1 billion AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global rollout. This development coincides with a rise in AI content, fueled by new AI video creators.
AI Content on Other Platforms
Recent reports that nearly 10% of the quickest rising content creators on another major platform exclusively feature content made by AI. A considerable share of this material is considered low-quality AI content, a label for inferior, factory-style content that is frequently nonsensical or dreamlike.
“We know from our community that a lot of users like content produced via AI tools, from digital art to science explainers, and we aim to provide users the power to adjust the amount of that, according to their own choices,” stated a platform representative.
Scale of AI Content
The platform shared that there are now 1.3bn videos on its app labeled as AI-generated. Collectively, in excess of 100 mn pieces of content are submitted to the platform daily, making clips made by AI a relatively small part of its total content library.
User Control Features
Viewers will be in a position to decrease or raise the amount of AI content they see by accessing the “manage topic” option in the app and selecting “AI-generated content”. Other topics that currently be adjusted under the filter encompass current affairs, style, aesthetics, and dance.
AI Disclosure Rules
TikTok’s rules mandate users to tag convincing AI-made content, and it bans malicious AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be deleted under its community policies.
In addition, the service will now add an artificially created label to content created with its own AI tools, or identified by an collaborative effort for spotting AI-generated material. This action is aimed to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
The platform is furthermore launching a $2m AI literacy fund for professionals and institutions to create informative material about using AI responsibly. This initiative will support educational bodies dedicated to training programming and robotics.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid discussion over proposals to make redundant a large number of content moderators in the UK. TikTok is set to reduce hundreds of positions in its content moderation department in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A senior executive explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most harmful content before it is viewed by humans. The company reported a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.
It is vital to balance people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s very important to limit contact with unsafe media as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
